Mrs Rose is now Rose Avenue.
A new name, a new look… but still very much us.
WHERE IT STARTED
If you’ve been here for a while, you’ll know that our business has changed a lot over the years.
After my own wedding, I completely fell in love with the wedding industry and what started as a small idea slowly grew into Mrs Rose as you know it today.
THE NAME HAD TO GROW WITH US
But as the business grew and evolved, we started to feel like the name Mrs Rose no longer told the full story of what we’d become.
Someone who didn’t know our brand would hear “Mrs Rose is making our dresses” and then, when they met me, say, “Oh! I thought Mrs Rose was going to be an old lady.” 😂
So, all jokes aside… we knew it was probably time.
We wanted something fresher and more current. A name that wasn’t limited to weddings and, most importantly, gave us room to grow.
SO… WHY ROSE AVENUE?
We loved the idea of an Avenue being somewhere you go — a destination. A place for bridesmaids, dresses, getting-ready pieces, accessories and whatever else might come next.
There’s also a little nod to New York’s Fashion Avenue and the Garment District — a place with so much history in fashion and making.
It just felt right.
ROSE
Where we started.
Rose will always be a part of our story. I became a Mrs Rose when I got married, and it was my own wedding that led me into this industry in the first place.
AVENUE
Where we’re going.
A name with room for bridesmaids, dresses, getting-ready pieces, accessories and whatever comes next.
A NEW CHAPTER
And the timing couldn’t feel more perfect. Along with our new name comes a new studio, a new website, a new collection and a whole new look for the brand.
There’s a lot of new happening around here, but the most important things aren’t changing.
THE SAME TEAM
THE SAME MADE-TO-MEASURE APPROACH.
AND THE SAME BELIEF WE’VE ALWAYS HAD.
Make the dress fit the girl,
not the girl fit the dress.
THIS ISN’T US STARTING OVER.
It’s Mrs Rose growing into Rose Avenue.
WELCOME TO OUR NEXT CHAPTER. ♡
