Rose Avenue The White Collection

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MrsRose is now Rose Avenue

YOU'RE IN THE RIGHT PLACE. 🤍

Mrs Rose has a new name! Welcome to Rose Avenue. Same team, same beautiful pieces, just a fresh new look.

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BRIDESMAIDS DRESSES

ACCESSORIES

WHITE COLLECTION

ROBES AND PAJAMAS

THE ROSE AVENUE PROCESS

MADE TO MEASURE, MADE SIMPLE.

DRESS

01

CHOOSE YOUR STYLE

COLOUR PALETTE

02

EXPLORE FABRICS & COLOURS

MEASURING TAPE

03

TAKE OR SEND MEASUREMENTS

SEWING MACHINE

04

WE MAKE IT FOR YOU

Rose Avenue | 2026 Collection

VIEW HOW TO TAKE YOUR MEASUREMENTS

Featured Products

ENDLESS COLOURS
MADE FOR YOU

We work with a wide range of fabrics
and can source almost any colour to
match your wedding palette.
browse our most-loved shades or view our full fabric palette.

SEE FABRICS & COLOURS

FABRIC COLOURS

KIND WORDS

FROM OUR BRIDES

My dress was absolutely out of this world! The service was amazing from start to finish.

MIEKE STAPELBERG

Quick, friendly and efficient service, and I am so happy with how my dress turned out.

CHANTELLE BOTHA

The most amazing service. You can really see the love and effort that goes into everything.

JAYDE PROUDFOOT

Incredible quality and the most amazing service. We felt so looked after from start to finish.

KEARSNEY RAINE CROSS

The dresses fitted every single bridesmaid beautifully. The whole experience was such a pleasure.

JOANA DRAY

Swift, professional service with such a lovely personalised touch.

ASANDA BUKULA

You made choosing bridesmaids’ outfits and robes so effortless.

RELAN HORNE

My bridesmaid dresses were absolutely gorgeous and everything I imagined.

CHANTÈ PARSON

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The girls behind the dresses. 🥹🤍 Three girls. One studio. Lots of pretty things (and a little chaos). 😂💕 Just doing what we love, making dresses and having a little too much fun along the way! Say hi to your Rose Avenue girls! 👋 #RoseAvenue #MeetTheTeam #BehindTheSeams #SmallBusinessSA

Something old, something new, something borrowed… and your best girls in blue. 🩵 Lydia's bridesmaids each chose their own style in our Powder Blue Milano satin, and we're a little obsessed with how it all came together! Different dresses. Same dreamy blue. 🤍 📸: @ido.weddingproductions #RoseAvenue #RealRoseAvenueBride #BridesmaidDresses #SomethingBlue

Sorry, can't talk. I'm kind of a big deal at this wedding. 💅😂 Tag the bridesmaid who takes her job VERY seriously. 💐 #RoseAvenue #BridesmaidEra #BridesmaidDresses

Six dresses. One very difficult decision. 👀 You're invited to a wedding tomorrow. Which one are you wearing? 1, 2, 3, 4, 5 or 6? 🤍 #RoseAvenue #BridesmaidDresses #SouthAfricanFashion #MadeToMeasure #Bridesmaids2027 Dresses: @roseavenueza Photography: @jennastoreyweddings Make-up: @tamsyn.dewing_mua Hair: @the.styled.atelier Content creation: @weddingbells_sa Flowers: @pronkertjie Models: @xenia_grobbelaar @kylaataylor @itssivusinclair @dianca_n Venue: @the.atrium.by.ganico

So, why the name change? 👀🤍 If you've been following us for a while, you might have noticed things look a little different around here. Here's the story behind Mrs Rose becoming Rose Avenue. Same us. New name. A whole new chapter. 🤍

Mrs Rose is now ROSE AVENUE! 🤍 Same us. New name. A whole new look! Our new website is officially LIVE, along with our new collection, new studio and a few other exciting things we've been working on behind the scenes. We're so excited to finally share this next chapter with you! Welcome to Rose Avenue. 🌹 Made to fit. Made by us. Made for you. www.roseavenue.co.za

Dear Mrs Rose, 🤍 What started with my own wedding became so much more than I ever imagined. From our very first dresses to all the weddings, special moments and memories we've been part of, what a journey it's been. To everyone who has supported us, worked alongside us, ordered from us or simply followed along, thank you for being part of it all. 🤍 It's a little bittersweet saying goodbye to the name that started it all, but we're SO excited for what's next! Same people. Same love for what we do. Just a new name and a whole new look. Tomorrow, we introduce you to our next chapter. 👀 09.10.26 🤍

Something white is coming… 🤍 Introducing The White Collection, a collection of white dresses made for all those bridal moments that call for something white. Launching with our new website this Friday. 2 days to go. 👀

Buy 3-5 robes and get 10% off! Buy 6-8 robes and get 15% off!

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